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Feirouz Shuhaiber from Athens has made the leap into jewelry design
Feirouz Jewellery is a very young brand focused on the design and manufacture of jewels that are linear and understated. They are conceived and realized by the designer and owner of the brand Feirouz Shuhaiber.
What are the news in terms of products and collections for 2013?
«We are working on various products such as buckles for belts & handbags, bracelets for watches, card stands you can say a collection of accessories that will expand in the future. This line is also made of precious materials», says Ms Feirouz Shuhaiber
What are the main important projects at medium and long term?
«I think when everyone starts a project they always have a target to accomplish. In my case I intend to introduce my products for example in Europe, the Middle East, the Far East, the USA. But for the moment it is too early to specify a certain market, since we started manufacturing only since the beginning of the year 2012. No one in my family is a jeweler, but we have always admired jewellery. At first jewellery making was a hobby for me. In July of 2006 I went to a Jewellery School in Florence and I repeated that for another two times. Then I followed a kind of a workshop at home in Athens and I had an instructor until the year 2010, when I decided to register a brand officially and so on».
Do you think fairs are still a valid and strong way for jewelers to confront with the main protagonist of the market and to mane business?
«Yes, definitely, fairs are important for jewelers, actually I plan to join them in the future. Until now, I have only attended as a visitor and I'm looking forward to visiting and exhibiting in international jewelry fairs maybe sometimes next year».
What is your 'excellence'?
«Let others be the judge of that…».